Louisiana Cancer Research Center

In 2017, I was working at a boutique design agency that got approached to create a new brand for the Louisiana Cancer Research Center (LCRC). LCRC was very excited about their new building and wanted it to heavily feature in their new visual identity.

Though their website was not created by myself or the firm I was working for, it’s a great example of showing how the brand has evolved and is used since its creation in 2017. And…that’s Dr. Jill Biden in front of something I created!

It takes some time to hit the right balance when it comes to branding…here are.some ideations on what came to be their final logo design.