Sonoma County Tourism

Sonoma County Tourism (SCT) was a client for Miles Partnership, a travel marketing firm where I worked as an Art Director. Each year, I got to design and handle design and production for the annual Inspiration Guide and Wedding Guide. SCT wanted to take a digital-only approach to their guides, a departure from the typical tourism bureau who mails out copies to interested visitors. This led to a fun project where we got to reimagine how a user would interact with a digital-only guide and make use of interactive elements like integrated linked website content and videos. I worked with the client every step of the way, from producing marketing materials to sell ads within the guides, to selecting the photography on each page, to setting up the digital e-guide. View the 2022 Spring/Summer Inspiration Guide. View the 2022 Fall/Winter Inspiration Guide. View the 2022 Wedding Guide.

Along with the digital guides, I got to work with SCT on other marketing materials such as their map (in three languages!), advertising documents, and convention signage.