Tammy Murphy for Senate

I was tasked to create the visual branding for New Jersey First Lady, Tammy Murphy’s United States 2024 Senate campaign. This branding package included a logo, issue-based logos, full brand guidelines, and hand-drawn graphic elements. This project also included mock ups for social media graphics, digital ads, yard signs, and other sample merchandise.

Credits: Direction by Gambit Strategies

In any branding campaign, there is a logo graveyard that gets left behind. Below you can see some of the various logos (and a few other color palettes) that didn’t make the cut.